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Last night, I was ranting to a friend about the sorry state of Singapore’s entertainment industry.

He asked me whether I thought I was in a position to change that. The first response that crossed my mind was “yes, I’m a little drop of water, but every drop of water makes the mighty ocean”.

But as I thought further, my answer became “no”. I realised that my drop of water is, in effect, being rejected by the ocean. And if I’m not even in the ocean, how am I supposed to change anything?

Kind of depressing, so I thought I should think about something happier, instead.

Something I can do to make a difference.

And that something is Project Postcard. It’s the latest initiative by Singapore Tourism Board to promote tourism.

You see, I think all Singaporeans should help promote tourism. Tourism helps our economy, which in turn helps us!

So, to play my part and make a difference, I’m blogging about it! I want more foreigners to visit Singapore! More visitors means more happy retailers, which means increased advertising budgets, which means more modelling jobs for me! Haha!

Speaking of which, here’s a bit of trivia: My very first modelling job was for a Haw Par Villa brochure, eons ago. Hahaha. I can’t stop laughing thinking about my early modelling days.

Anyway, back to the topic at hand. Besides blogging about this, I’m also sending e-cards to my foreign friends. That’s a lot of difference I’m making, ok?!

Of course, the fact that there are prizes up for grabs for both senders and recepients has nothing to do with it! Really!

I wouldn’t mind getting all that, though! ;)

The process is quite fun, actually. You get to select an avatar and dress it up (although the selection is a bit limited).

Then choose a postcard design and type a message!

Easy, and very cool!

Here’s another one I made.

And now, a special offer!

I’m offering to send an e-card to anyone who wants one! Woohoo! That is, anyone who doesn’t live in Singapore. Otherwise, it wouldn’t make sense, would it?

Just let me know you want one in the comments. And make sure the e-mail address you type is valid!

Offer good till 30 November, 2007.

Oh, yes.

Physical postcards are also available. And they’re free! With pre-paid postage! If that isn’t a good deal, I don’t know what is. There are eight different designs and this is one of them:

I wonder where they found this pair of loving steps. So nice!

Physical postcards can be found at Guardian, SingPost, McCafe, foreign clubs/schools/embassies, hotels and attractions, Singapore Visitor Centres and ZoCard free card racks.

Well, I think it’s a great project. To find out more, zip over to the Project Postcard website!