When I came across the first mention of swine flu, my immediate reaction was, “Doh, not another one of those.”
Then I went on to ignore it because I had more compelling concerns on my mind, such as meeting work deadlines.
A few days after seeing talk of swine flu pop up all over the Internet, I still didn’t bother to read about it. Hype annoys me, so I reject it. The more something is hyped up, the more I try to ignore it.
It wasn’t until after my partner brought up the matter that I developed some interest in it.
He came home one day and said, “Hey, Singapore has just gone into orange alert! I think we’re all going to have to work from home next.”