I challenge you to 9 hours of eating


Bitez Food Trail


Awesome food and great company all day long!


Nine hours of nonstop eating morning till night! Can you last?


You’ll have to put up with crazy antics from event hosts and, sometimes, loopy bloggers like Sheylara, while trying not to snort food out your nose due to excessive laughter, while at the same time trying to eat as much as you can.


Mario and Sheylara


I was just joking. We’re not going to force feed you while inducing you to laugh; we’re not sadists, obviously, but the food is free-flow and you might want to get your money’s worth.

As one participant said, he’d gone with a 3000cc stomach ready to conquer all the innocent (but delicious) little foodstuff!


Eat your money's worth

This guy in the picture isn’t the one with the 3000cc stomach, though. Just using this pic here because it’s a convenient illustration.



SAFRA has started up a new club for food lovers and the Bitez Food Trail is one of the ongoing activities that members get to enjoy.

I was invited to the inaugural trail although I was only present for the second half of it, together with DJ Mario from Power 98.

The first half was presided over by DJ Charmaine (also Power 98) and food blogger ladyironchef.


ladyironchef and Charmaine


Bitez Food Trail


I suppose attending only half of the food trail was quite enough for me. I don’t know if I could have survived all six stops. Then again, at the same time, I can’t help feeling rather bummed that I missed out on so much great food.

The first thing that ladyironchef and Charmaine got to enjoy was a great American breakfast at Breeks (Changi Airport). I so love American breakfasts!

Their second stop was dessert at Crowne Plaza. How could I have missed this?!!




Billy Bombers was the third stop, which I also missed, which was sad because I love Billy Bombers.

But I was also relieved that I was assigned the second leg since that meant I was able to sleep in a little later. :P

My first stop was Mushroom at Macritchie Reservoir. I hadn’t been to the reservoir since my secondary school days when we went there for cross-country running practice. It was very nostalgic.

The cafe offers snacks and a variety of local meals.




This fourth stop was probably designed to serve as a pleasant break for participants after three stops of rich food. Here, we were served light bites such as chee cheong fan, siew mai and fried mushrooms.

It was yummeh! I wouldn’t mind going back there again. It’s a very peaceful, scenic place. Nice to set up a laptop there and do some writing while enjoying yummy snacks!




Mushroom Cafe


Mario and I were given a fork and a spoon to carry like a team banner of sorts. It’s made of wood so it’s heavy! But it was all qute hilarious. I liked walking around holding a giant spoon!


The fork and the spoon


Next was Old Chang Kee. I so love Old Chang Kee! We were allowed to take anything we wanted from the stall!

That could possibly have been the happiest day of my life, offered all that food in unlimited amounts. But I didn’t eat much because I was supposedly there as a celebrity guest so I had to maintain a glam image instead of looking like a glutton, right?


Old Chang Kee


No, actually, I didn’t eat much because I was suffering a mild tummy upset from having eaten something wrong the night before. That’s Murphy’s Law for you.

On the bright side, the involuntary restraint was probably a blessing in disguise. It did help me maintain a semblance of a glam image (I hope).

What would have happened if I had gone with my full eating capacity!!

(I heard that the organisers are thinking of inviting me for the next food trail, so my “glam” image is going to be placed at risk because I’m sure I won’t be having a tummy upset the next time.)

As it happened this round, I ate very modestly and coquettishly. I’m sure everyone thought I was very ladylike and dainty.

So there.


Old Chang Kee


Here’s a group photo that I cut up a bit. Otherwise it’ll be like the one above where you can’t see anyone because everyone’s faces are so small, lol. Sorry, the rest of you who got cut away. =(


Old Chang Kee


The last stop was the most fun! It was at NYDC Holland Village, where we had the Great Elephantcino Challenge!

Or, rather, I was forced to participate in it, lol. Mario and I had to team up against two other contestants to be the first team to finish the great Elephantcino drink at NYDC.


The Great Elephantcino Challenge


Unfortunately, cold drinks have never been my strong suit. In fact, drinking has never been my strong suit. People who know me know that I’m a camel and I drink very infrequently.

So, after drinking for ages, I really thought I was already halfway through but when I held up the mug to look, I found I had hardly made a dent. What an impossible challenge!! For me, at least.


The Great Elephantcino Challenge


23,846 hours later…


The Great Elephantcino Challenge


Darn bottomless mug!!

Mario was a real pro, continuing to maintain his role as emcee, entertaining the audience with his jokes even while being a contestant himself. So, between his having to work the crowd and his useless camel of a partner, we were totally creamed.

Don’t think the mug looks so small or what, okay. It is very difficult can??! It’s so freaking cold you can’t feel your mouth after like 10 seconds!

Anyway, the two winners won SAFRA vouchers which can be used at various participating stores in Singapore! Whee!


The Great Elephantcino Challenge




I guess it was quite a fitting end to a gluttonous affair!

Oh yeah, NYDC fed us till bursting point. There were buffalo wings (really awesome, my favourite), pasta, sandwiches, potato wedges and cheesecake! Craziness!












Oh, wait. It wasn’t exactly over yet.

After the six advertised stops, we were treated to a last bonus stop at a gelato cafe at SAFRA Mount Faber.

THAT was a great end! The gelato was awesome!! I’m going back for more! The cafe is situated in a big store that sells sporty clothes and equipment, so I was able to go shopping while eating my gelato! Heh.


Still eating my gelato during the last group photo shoot of the day…



Before I end this post, let me try to entice you into joining the next food trail. Wait, do I need to entice you even? I’m sure you’re very, very enticed by now. Can you resist such fun and yumminess?

Be a member of the Bitez Club by SAFRA!

For a minimal membership fee of $30 a year, you’ll receive a Bitez card which entitles you to discounts and birthday treats at partner restaurants all year round. Also, you’ll be able to sign up for the next food trail (and the next one and the next one…) and enjoy the same thing I did!

Click here to find out more about Bitez!


If you’re not convinced yet, watch this video summary of our experience!



There are two more videos at the SAFRA Facebook fan page. Watch ladyironchef’s egg eating competition and my Elephantcino competition in motion!

Or, if you’re not the video-watching type, go check out the fan page for tons more photos of the event.

Perhaps I’ll see you at the next food trail, eh?

4 thoughts on “I challenge you to 9 hours of eating

  1. Avatar

    @Sheylara: So this finally came out, hehe:) You did a great job, it really should’ve been published earlier. Still, its something worth looking into, being a SAFRA member myself.

  2. Avatar

    Hi Shey, howdy Babe? Missed one of our possible radio interviews :(
    Anyhoo, my bad, it was a rush. Keep in touch and let me know what you’re busy with these days.


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